You Name It.
We make tools and content for people who create.
01What we made
We only sell what we use first.
The next one has no name yet.
It could be a tool, a film, or writing.
02What we are
Your own thinking —not someone else’s definitions.
You[]It
You fill in the blank.
A tool stands in for your hands. It does not stand in for your judgment. You do the thinking and we help with the building, so everything our tools leave behind comes out ready to be taken apart, as layers and keyframes you can still edit. We do not build things that spit out a finished piece from one line of a brief, because that would take your judgment away.
03Who makes it
We use it on our own work first.
People who introduce themselves not by company or title, but by what they created this week.
What we made most recentlyv2.10.0 · 2026-10-23 There is now a free version. Release notes →
One day, in the middle of making a video, we repeated the same setup for the tenth time and started building the thing that would do it instead. It became an After Effects plugin. It is the tool we use every day, and anything we do not use is not in it.
It stays that way: we run into it first, use it first, and sell it after. We hold the result to a professional level and keep the process honest.